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S. Social media marketing campaigns can vary in scope and complexity, ranging from short-term initiatives focused on specific events or promotions to long-term strategies aimed at building and maintaining a brand’s online presence. Here are eight examples of insipiring social campaigns from charities. First, let’s look at Facebook ads. Mar 25, 2024 · This unique Nike social media campaign is born from the collaboration between Nike Air Jordan and Facebook Messenger. In many ways, social media is an ubiquitous landscape for marketing. 67 Shades of Dior Campaign. It was part of a campaign intended to Jul 20, 2019 · Here’s an overview of 25 brands hitting home runs in 2019 with the best social media campaigns. It all gets a bit confusing, but specific social media goal examples can help contextualize it for you. The tables of polygamy might just turn. Netflix - "Wednesday" CampaignWhat They Did Right - Applied new series' dark humor into the social and traditional marketing mix. Kraft. For creating this Nike social media campaign, the brand teamed up with conversational AI platform Snaps. Create empathy in your audience by showing real, inspiring people. The most successful social media campaigns are measured consistently performance-wise. In the mobile marketing campaign examples that follow, here are some common themes that you might find: Those are prime examples of successful advertising—the ones that uninvitedly shove themselves into your brain and refuse to leave, embedding their message so you are sure not to forget. Clever use of a magazine to spread awareness about eye donation. Hopefully, you found some inspiration to start your campaign, and if not, we have many more examples on the blog. Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020. 12 social media campaign examples Spotify Wrapped We provided a press office function, coordinated media interviews, created social media graphics and worked with celebrities to promote the campaign. Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. We’ve put together a list of creative social media campaign examples to help get you on the road to a successful campaign and skyrocketing your brand. Use popular influencers to kickstart the campaign and create a unique hashtag to track and promote the challenge. I’ve organized the examples by channel so you can reference these brilliant campaigns as you plan social media strategies for the year. Jul 14, 2021 · Those white letters over a dark or black background embodied a message consistent with past Nike efforts around social issues, like 2017’s “Equality” spot or 2019’s “Never Stop Winning We have 35 examples broken down into the following five categories: Best pop-up brand activation campaign examples (12) In-person activities, scavenger hunts, & gamification for brand activation (10) Virtual, online & digital brand activation ideas (5) Creative social media brand activation ideas (5) Educational brand activation ideas (3) In today's social climate, we're increasingly seeing the presence of socially responsible advertising and marketing campaigns across our news feeds. Create original, humorous hashtags. In response to the global refugee crisis, Airbnb released an advertisement during the 2017 Super Bowl, promoting inclusivity and acceptance. Since the start of the campaign, Birmingham City Council has declared a housing emergency May 10, 2024 · To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy. Alrighty, team. A unique sports marketing campaign example, Under Armour’s Rule Yourself Campaign struck the right emotional chords. Trends may quickly rise and fade away, but the right campaigns can more easily go viral. 20. The company commissioned a survey which suggested that one in four women aged 16-25 have experienced cyberbullying (which also often caused them to delete photos from their social media, hence the name of the campaign). Dec 9, 2021 · Social media campaigns take many forms . But the promotion shouldn't end on the day of the event. Jan 26, 2024 · Twitter social media campaigns. 2. The campaign blew up on social media and went on to win multiple awards. Aiming to amplify the voices of those affected by the crisis, the campaign has met with politicians to lobby for change. Post pandemic, the brand is taking the opportunity to refresh its image, harkening back to its roots in the music industry and trading flat icons for bolder, more dynamic visuals. Marketing teams use Facebook, Twitter, LinkedIn, Instagram, and Pinterest to share content. Feb 21, 2023 · What makes a viral social media campaign? Social media campaigns are a series of events that a brand fleshes out to improve brand awareness, social media user interaction, and business strategies through targeted advertising. As one of the most reputable companies in the world, Lego aims to not only help children develop through creative play but also foster a healthy planet. , a month, a quarter, or a year, and creates a clear understanding of the costs associated with running your social media campaigns. Brand authenticity has never been more crucial to a business’ success, and companies that have dedicated themselves to the greater good instead of solely to their bottom lines have seen a remarkable surge in support – and revenue. Related blog posts: 3 Top Social Media Fundraising Campaign Examples; Social Media Feed On Website Examples Feb 1, 2018 · A campaign plan template that will allow you to lay out the entire plan for each of your social media campaigns. Flo Health. The purpose of a social media advertising campaign is to effectively promote your brand, products, or services to a targeted audience on social media platforms. The short-term rental company hit the ground running in partnering with international and regional nonprofits and governments to secure housing for up to 100,000 refugees. 12 social media campaign examples Spotify Wrapped Aug 1, 2018 · 2. Aug 22, 2023 · The Nike #Justdoit Campaign is a notable example of a successful social media campaign. Jan 29, 2024 · In this article, we share paid social media examples, explain the benefits of these campaigns, and show you a simple step-by-step guide to creating your own paid social strategy. Get inspired. The tool created nearly 10,000 different text ads and delivered a 286% increase in keywords, helping Interactive Investor gain an impressive 89% share of voice We’ve seen some great public service announcements recently which made us wonder – why not do a post on the best PSA campaigns in the last couple of years?. The project consists of a channel that delivers content from Air Jordan blog, Jordan. Y2K nostalgia is in full force, and Pepsi took to social media to showcase its reinvented visual identity. As a popular gym chain in the United States, Planet Fitness had to adapt its approach when faced with pandemic-induced closures. In this article, we will explore what social campaigns are, the different types of social campaigns Feb 25, 2024 · Here are a few powerful social media campaign examples to spark your creativity. #WhatsYourName – Starbucks. 18. With a mission statement, specific objectives and an established timeline, you’ll be much more likely to follow through and keep your campaign on track. Aug 28, 2023 · Inspirational Examples of Powerful Social Campaigns. As illustrated by these 10 examples, social media campaigns are multifarious. What Is It? Red Bull didn’t start out using Instagram as its main social media source. Seat belts save, period. Apr 27, 2022 · Examples Of Creative Social Media Campaigns. From standing up for brand values to engaging users in creative participation, the key takeaway is clear: successful digital PR campaigns require creativity, a deep understanding of your audience, and a Apr 3, 2024 · Interactive Investor provided a set of KPIs, which Albert used to improve real-time PPC campaigns with demographic targeting, converting keywords, ad copy, campaign timings, and more. These campaigns not only reached millions of users but also made a significant impact on their respective brands' visibility and customer engagement. Throughout the campaign, the cosmetic company gave away free festival tickets to Pinterest users that created the best boards featuring festival looks. From campaigns like the most recent Gillette ad that combated the idea of 'toxic masculinity' to the polarising #bloodnormal campaign promoted by Libra - there's been no shortage of examples of social media marketing that's pushing the boundaries. In this section, we’ve rounded up six spectacular examples of viral marketing to inspire, delight, and entertain you. 25 Inspiring Rebranding Examples Whether you’re looking for inspiration for your own rebranding project—or just love a good before and after—these diverse brands strike the perfect balance by focusing their messaging, elevating their aesthetic, and creating a stronger brand experience at every level. Sounds exciting, right? Jan 20, 2022 · For example, here’s what the beginning of a defined campaign looks like in Sprout Social’s platform. Seek to solve for the customer every step of the way. 17. That is precisely where this guide comes into play! What Are the Types of Social Media Campaign? Jan 7, 2022 · Starbucks is always attempting to involve customers in their business. Post It Forward is a user-powered campaign launched by Tumblr in May 2015 to promote positivity and support within online communities. Now that we’ve set the scene, let’s jump into seven social media campaign examples and their For example, Shutterstock created its “Shutterstock Presents” channel on YouTube — which currently has over 26,000 subscribers — to showcase the artists who create the photos, illustrations and music consumers can find on the platform. As you’re creating your social media campaigns, keep these lessons in mind to make sure you’re not offending your audience or crossing the line into being insensitive towards a wider Jun 7, 2024 · Work with your social media team to build a campaign message that encourages participation and creativity among your audience. Apr 12, 2024 · In this article, we take you through how to launch a social media giveaway or contest and share 12 ideas that will help you connect with your audience and convert customers. Logitech: BS Detection Spoof Jun 10, 2024 · 6 Examples of Viral Social Media Marketing Campaigns Here are some of the most successful viral social media marketing campaigns in the past few years. So, here come some of the best and most striking public service campaigns, that have in a very clear and unique way succeeded in getting their messages through and making people look up. Netflix extended Halloween to Christmas Time to bolster its new series "Wednesday," a spin-off from “The Addams Family. Wildfire prevention The iconic Smokey the Bear is one example of a social marketing campaign aimed at wildfire prevention. Mar 25, 2021 · A recent tweet from Burger King UK that read "women belong in the kitchen" on International Women's Day left a bad taste in the mouth of social media users. Each campaign is a testament to a well-coordinated marketing effort, showcasing what can be achieved when a solid strategy is in place. A social media calendar template to record the dates you are going to publish your message on. This award winning campaign. 5. Best of all, Twitter is also celebrity-heavy, allowing you to interact with personalities who enjoy their fan base and often tweet back to fans. Here are 10 examples of when brands have taken a stand in campaigns. So, if you’re wondering how to create rockstar social media campaigns, we’ve got you covered. Healthcare, in particular, is a perfect candidate for telling uplifting success stories of patients who were saved by the care of a medical center. Dec 6, 2023 · One brand campaign that stands out is Airbnb. This campaign effectively utilized brand storytelling and incorporated social media metrics to engage their audience and achieve significant results. Now that you know what a social campaign is and how it can help you improve your business results, it’s time to talk about 10 successful social media campaigns that managed to generate amazing results while gaining the appreciation of audiences worldwide. When ads like these are used to spread the word about important and controversial social issues, it creates a winning combination of newfound awareness and Mar 21, 2022 · Brands use many platforms to run social media campaigns, such as: Facebook; Instagram; YouTube; Twitter; LinkedIn; Pinterest; Reddit; TikTok; Plus, most brands use multiple channels for their social media campaigns. 12 social media campaign examples Spotify Wrapped Facebook ad examples. It’s time to sell out on TikTok. Check out these stellar social media campaign examples to ramp up your social media marketing strategy: 4. 19. So whether your business is new to social media marketing, or a seasoned veteran, these campaigns can give you insight into running campaigns that consumers respond to. There are holiday emails, social media posts, and TV ads — oh, my. This sports apparel May 11, 2023 · Launched by Shelter in Birmingham, this campaign aimed to uncover the extent of the housing crisis in the country’s second city. Mar 9, 2024 · 7. The following are some proven and tested types of social media campaigns examples by expert marketing strategists. 7. Jul 8, 2021 · A more recent example is Rimmel’s 2018 campaign #IWillNotBeDeleted, which was aimed at addressing the problem of cyberbullying. From Gandhi’s passive resistance to LGBTIQ+ Pride, history holds great examples of grassroots campaigns that have gone on to change the world. By using eye-catching images or videos and incorporating a call-to-action, you can encourage people to visit your website to learn more or make a purchase. If your campaign involves multiple marketing channels, it’s wise to define how you’ll measure your campaign on each medium. Oct 30, 2021 · With a social media campaign, all you need is a plan and a few examples to motivate you. More recently, young people have been at the forefront of some of the most impressive environmental and social justice campaigns to shape our future. Jun 9, 2023 · A shared inbox can be useful for this; putting your social messages, emails, and chat threads into one place. Engage, Engage, Engage. What Is Paid Social? Paid social uses social media channels to display advertising content to a targeted audience interested in your product or service. 7 must-haves for successful social marketing campaigns. Research shows that donors who understand and are connected to a nonprofit’s mission have a higher likelihood of completing their donations and staying engaged beyond the single campaign. 12 social media campaign examples Spotify Wrapped Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2024. 12 social media campaign examples Spotify Wrapped Oct 17, 2020 · There are different social media campaigns ideas for different audiences on different platforms. Billboards and posters near campsites and tips on how to put out controlled fires properly are other methods. It takes a lot of nerve for a brand to admit they forked up, and that’s exactly what Kraft did. Tweet May 29, 2018 · In today’s world, social media can be a highly effective way to increase brand awareness and bring in customers -- but only if it’s used the right way. 4. 15. Nov 8, 2019 · With any social media campaign, behind-the-scenes content can show off your personality and broaden your content. A social media campaign is one of the best ways to promote your events. Dec 16, 2021 · We’ve done some research to showcase five successful campaigns that made waves across social media platforms. . Literally: let’s use TikTok marketing to boost sales for your brand. Twitter is now the social media center for customer support queries. Campaigns are defined by their objectives: winning a particular housing reform; overthrowing a dictator; convincing the city council to undo a repressive ordinance; or getting sweatshop multinationals to allow unionization in their factories. 8. Facebook ads are great for helping you showcase your products or services and building your brand. Lego’s Commitment to Sustainability. Craft your awareness campaign message. New York Presbyterian Hospital Campaign: Patient Stories. Mobile Marketing Campaign Types. A campaign content template to write and store every message you plan to send. If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that you want to capitalize on, or maybe you’re releasing a brand-new product, you will want to plan a social media marketing campaign to help spread the word. It is the second most popular company in terms of digital ad spend in the U. So when a brand can push through that with a truly unique, attention grabbing, and lively campaign, then it's a job well done for brand awareness and authentic engagement. All Social Media Campaigns Sep 20, 2017 · These are just two of the findings of a recent Aflac survey into the potential business impact of ethical commerce and corporate philanthropy. Other examples include Nobel Prize winner Lise Meitner and First Lady Edith Wilson. You can find some of these and other social media campaign templates scattered all over the internet. Social campaigns are an effective way for businesses to reach their target audience, build brand awareness, and increase customer engagement. This one for literacy. Mar 9, 2022 · Top 10 Successful Social Marketing Campaign Examples. Jan 15, 2021 · Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. Social media insights enable you to build out the five components of a strong campaign with ease and confidence. Feb 22, 2023 · All the campaigns and designs mentioned above are great examples of how hiring a creative marketing agency can help your brand’s campaign achieve great results. The campaign was to celebrate the launch of Dior's Forever Foundation, which is a range with 67 unique foundation shades. org. Instagram campaign examples. g. It’s called social media for a reason. 16. Feb 26, 2024 · These unique digital PR campaign examples illustrate the diverse ways in which brands can use digital platforms to achieve their PR objectives. In-depth breakdowns of what made these social media campaign examples successful in the first place (and major takeaways you can apply to your own social media marketing ). Feb 18, 2021 · The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. To truly grasp the power of social campaigns, it's worth exploring some of the most successful examples. Jun 24, 2024 · 2. The app’s Pregnancy mode has revolutionized the way women can access important info, offering digestible and super-engaging Instagram-style ‘stories’ – rather than the more usual articles – tailored to the exact stage of Jan 25, 2024 · Another 20 amazing social media marketing campaigns from Indian brands. . Brilliant Social Media Campaign Examples to Learn From 1. Through thoughtful design, digital media, and content creation, you’ll be able to effectively reach your target audience and consistently stay one step ahead of the competition. For most businesses today, storytelling is a boon for their branding. Join (or begin) a conversation on social media as a brand to show what you’re passionate about. Cheetos' Snap to Steal Snapchat Campaign Jun 13, 2024 · 9 social media goals [examples] The goals of social media marketing should always reflect your specific business needs. That said, brands shouldn’t use Jan 20, 2020 · In this example, Urban Decay built a social media campaign on Pinterest where users could submit their best recreations of makeup styles that they've seen at their favorite music festivals. Arrival Jan 5, 2024 · Learn from 17 examples of successful social media campaigns that stood out from the crowd and engaged customers. This staggering one liner. PowerlessQueen by NGO Project Nanhi Kali . Instead, consider live streaming certain parts of the event on social media. Jun 29, 2022 · The Boss PR campaign highlighted women like Katharine Johnson, the NASA mathematician responsible for the calculations that sent Apollo 11 to the moon. Jan 13, 2024 · Back in April 2016, Amnesty International launched a social media campaign designed to highlight the problem and inherent ridiculousness of homophobia. With that in mind, let’s take a look at some of the different mobile marketing campaign types and some of the most innovative mobile campaign examples that worked to reach and engage customers. 14. Beyond telling a story, the brand leveraged promotional activities in which people could participate. FareShare’s campaign, which resulted in extensive media coverage across the UK, generated an additional £200,000 of funding; enough to provide 400,000 meals for vulnerable children across the UK. This platform is one of the most popular social media networks for advertising. Social media has become an integral part of our daily lives, and businesses have been quick to leverage this powerful tool to engage with their audiences. Starbucks is a well-known coffee company that entered a collaborative social media campaign with Mermaids, a transgender and gender-diversity NGO. 12 social media campaign examples Spotify Wrapped Feb 3, 2023 · Social marketing examples centered on environmental causes can include: 1. Flo Health is the world’s most popular female health app. Over 300 million women have downloaded Flo, and 55 million use it on a monthly basis. For example, Starbucks’ “Tweet a Coffee” campaign was an excellent example of consumer engagement and brand recognition. ” Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. TikTok ads have the potential to reach over 945 million users aged 18+, and, in general, TikTok is one of the best social media channels out there for businesses to reach millennial and Gen Z investors. Under Armour: Rule Yourself. Sep 1, 2023 · Here are five examples of successful social media advocacy campaigns: Social Media Advocacy Campaign Example 1: Post It Forward. To make your social marketing campaigns as super-effective as our top 21 examples of social marketing, they must accomplish these 7 specific goals: 1. Social media marketing is a multi-channel strategy. Customers want to participate in their competitions, building engaging contests on social media. The Gold Winner for the Best Beauty Campaign at the 2020 Influencer Marketing Awards was Dior, who teamed with the influencer marketing agency, Buttermilk. 11. The campaign encouraged people to overcome prejudices and open their doors to those in need. Jul 3, 2024 · For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, and social mentions. Jul 20, 2023 · A social media budget is a document that specifies how much you plan to spend on social media over a specific time, e. Recycling Feb 13, 2024 · 2. By using an ad campaign on social media, you can increase brand awareness, drive website traffic, generate leads, and boost sales Nov 1, 2021 · Every year, as soon as Halloween is behind us, it seems like the floodgates open. Tip: In today’s climate, people want to know where your brand stands, for example, on environmental or social issues. Influencer outreach programs The success of this campaign approached a tough social matter and highlighted the brand values of Gillette. Jun 22, 2023 · Nonprofit Awareness Campaigns FAQ; Launching a Nonprofit Social Awareness Campaign: 7 Steps; Tips for a Successful Awareness Campaign Strategy; Top Nonprofit Awareness Campaign Examples; If you’re ready to spread the word about a cause that’s close to your heart, let’s dive in! Nonprofit Awareness Campaigns FAQ Jun 6, 2019 · 6 Corporate Social Responsibility Examples 1. A host of highly successful social media campaigns; Key Takeaways. Some social management tools, like the one in Marketing Hub, will even connect your social campaigns to your CRM, so you can keep track of visits and leads. Your awareness campaign should connect back to your overall charitable mission. Socal Media Campaign Examples. Lego: Extending across your audience’s interests Apr 13, 2020 · A well-rounded platform should give you the data you need before crafting your social campaigns, such as the themes, concerns, and images that are important to your audience. Creative Fashion Social Media Campaign Examples 1. Jan 25, 2024 · Social media marketing campaign example Planet Fitness is an excellent example of a company that effectively capitalized on the challenges posed by the COVID-19 pandemic and social media campaigns. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. Sep 19, 2023 · Inspiration can strike anywhere at any time, so with the help of experts we’ve curated a list of 23 impactful advertising campaign examples to help you understand what an ad campaign is, the types of campaigns you can create, and the elements you should include in a successful advertising campaign. Nike’s #Justdoit Campaign was built upon inspiring individuals to push their limits and achieve greatness. We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. Livestream events. Jul 3, 2023 · A paid social strategy could involve creating a social media campaign targeting users interested in similar products. Discover how Spotify, McDonald's, Dove, Apple, and more used creativity, trends, and social issues to boost their brand awareness and loyalty. 1. May 21, 2024 · The 5000 samples offered as incentives for pinners were lapped up within the first 5 days of the campaign. Facebook Social Media Campaign: Carlsberg It is, therefore, natural that this kind of power should and would be employed in making a statement and raising awareness on important social issues and causes. For example, say I was running my user-generated content (UGC) campaign on social media, email, and our blog. What are social media giveaways and contests? Before we jump into examples, let’s review what social media giveaways and contests are and why your brand should create one. Uniqlo The campaign focused on a real issue (lack of exercise among workers). But many goals can apply to almost any social media campaign. Exactly. Instagram Campaign Example #2: Red Bull. com, and Jordan News weekly to the users. Social media KPIs are values used by digital marketing and social media marketers to measure the performance of social media campaigns. 21. How can you create the Best Social Media Campaign. Do you want to increase engagement on your social media page? If so, holding an exciting contest is an excellent way to do it! 35 examples of the best social media campaign examples on the web. Some campaigns can even contribute to several goals at once. We’ll look closely into each campaign, what they did, and what made them so successful. Snickers Hold an exciting contest. 9. Pepsi’s New Visual Identity. A short video shot in a pet shop, it shows customers approaching the turtle tank and seeming very interested in the turtles – that is, until the store assistant reveals that they are gay. See a real-life example of a successful social campaign in Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. We played this as children on our phones, now we are playing this with our lungs. 12 social media campaign examples Spotify Wrapped Jun 7, 2023 · 6 notable viral marketing campaigns examples in 2024. Jun 24, 2024 · 3. 12 social media campaign examples Spotify Wrapped Airbnb's #WeAccept campaign is an inspiring example of social activism through social media. Feb 1, 2024 · Wrapping Up: Inspiring Social Media Marketing Examples for 2024. Example 1: Dove's Campaign for Real Beauty Jul 5, 2024 · The Purpose of Social Media Advertising Campaigns. On the International Women’s Day last year, Nanhi Kali and WAT Consult, part of Dentsu Aegis Network has launched a social media campaign called “PowerlessQueen” with a core objective of raising donations for Project Nanhi Kali that helps to educate underprivileged girls Simultaneously, campaigns win solid victories for social justice. Campaigns have a goal. Aug 2, 2019 · 13. ny kd lv ql hs wv ym sw ux wa
S. Social media marketing campaigns can vary in scope and complexity, ranging from short-term initiatives focused on specific events or promotions to long-term strategies aimed at building and maintaining a brand’s online presence. Here are eight examples of insipiring social campaigns from charities. First, let’s look at Facebook ads. Mar 25, 2024 · This unique Nike social media campaign is born from the collaboration between Nike Air Jordan and Facebook Messenger. In many ways, social media is an ubiquitous landscape for marketing. 67 Shades of Dior Campaign. It was part of a campaign intended to Jul 20, 2019 · Here’s an overview of 25 brands hitting home runs in 2019 with the best social media campaigns. It all gets a bit confusing, but specific social media goal examples can help contextualize it for you. The tables of polygamy might just turn. Netflix - "Wednesday" CampaignWhat They Did Right - Applied new series' dark humor into the social and traditional marketing mix. Kraft. For creating this Nike social media campaign, the brand teamed up with conversational AI platform Snaps. Create empathy in your audience by showing real, inspiring people. The most successful social media campaigns are measured consistently performance-wise. In the mobile marketing campaign examples that follow, here are some common themes that you might find: Those are prime examples of successful advertising—the ones that uninvitedly shove themselves into your brain and refuse to leave, embedding their message so you are sure not to forget. Clever use of a magazine to spread awareness about eye donation. Hopefully, you found some inspiration to start your campaign, and if not, we have many more examples on the blog. Their joint campaign, #WhatsYourName, was implemented on Twitter, Instagram, Facebook, and YouTube in 2020. 12 social media campaign examples Spotify Wrapped We provided a press office function, coordinated media interviews, created social media graphics and worked with celebrities to promote the campaign. Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. We’ve put together a list of creative social media campaign examples to help get you on the road to a successful campaign and skyrocketing your brand. Use popular influencers to kickstart the campaign and create a unique hashtag to track and promote the challenge. I’ve organized the examples by channel so you can reference these brilliant campaigns as you plan social media strategies for the year. Jul 14, 2021 · Those white letters over a dark or black background embodied a message consistent with past Nike efforts around social issues, like 2017’s “Equality” spot or 2019’s “Never Stop Winning We have 35 examples broken down into the following five categories: Best pop-up brand activation campaign examples (12) In-person activities, scavenger hunts, & gamification for brand activation (10) Virtual, online & digital brand activation ideas (5) Creative social media brand activation ideas (5) Educational brand activation ideas (3) In today's social climate, we're increasingly seeing the presence of socially responsible advertising and marketing campaigns across our news feeds. Create original, humorous hashtags. In response to the global refugee crisis, Airbnb released an advertisement during the 2017 Super Bowl, promoting inclusivity and acceptance. Since the start of the campaign, Birmingham City Council has declared a housing emergency May 10, 2024 · To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy. Alrighty, team. A unique sports marketing campaign example, Under Armour’s Rule Yourself Campaign struck the right emotional chords. Trends may quickly rise and fade away, but the right campaigns can more easily go viral. 20. The company commissioned a survey which suggested that one in four women aged 16-25 have experienced cyberbullying (which also often caused them to delete photos from their social media, hence the name of the campaign). Dec 9, 2021 · Social media campaigns take many forms . But the promotion shouldn't end on the day of the event. Jan 26, 2024 · Twitter social media campaigns. 2. The campaign blew up on social media and went on to win multiple awards. Aiming to amplify the voices of those affected by the crisis, the campaign has met with politicians to lobby for change. Post pandemic, the brand is taking the opportunity to refresh its image, harkening back to its roots in the music industry and trading flat icons for bolder, more dynamic visuals. Marketing teams use Facebook, Twitter, LinkedIn, Instagram, and Pinterest to share content. Feb 21, 2023 · What makes a viral social media campaign? Social media campaigns are a series of events that a brand fleshes out to improve brand awareness, social media user interaction, and business strategies through targeted advertising. As one of the most reputable companies in the world, Lego aims to not only help children develop through creative play but also foster a healthy planet. , a month, a quarter, or a year, and creates a clear understanding of the costs associated with running your social media campaigns. Brand authenticity has never been more crucial to a business’ success, and companies that have dedicated themselves to the greater good instead of solely to their bottom lines have seen a remarkable surge in support – and revenue. Related blog posts: 3 Top Social Media Fundraising Campaign Examples; Social Media Feed On Website Examples Feb 1, 2018 · A campaign plan template that will allow you to lay out the entire plan for each of your social media campaigns. Flo Health. The purpose of a social media advertising campaign is to effectively promote your brand, products, or services to a targeted audience on social media platforms. The short-term rental company hit the ground running in partnering with international and regional nonprofits and governments to secure housing for up to 100,000 refugees. 12 social media campaign examples Spotify Wrapped Aug 1, 2018 · 2. Aug 22, 2023 · The Nike #Justdoit Campaign is a notable example of a successful social media campaign. Jan 29, 2024 · In this article, we share paid social media examples, explain the benefits of these campaigns, and show you a simple step-by-step guide to creating your own paid social strategy. Get inspired. The tool created nearly 10,000 different text ads and delivered a 286% increase in keywords, helping Interactive Investor gain an impressive 89% share of voice We’ve seen some great public service announcements recently which made us wonder – why not do a post on the best PSA campaigns in the last couple of years?. The project consists of a channel that delivers content from Air Jordan blog, Jordan. Y2K nostalgia is in full force, and Pepsi took to social media to showcase its reinvented visual identity. As a popular gym chain in the United States, Planet Fitness had to adapt its approach when faced with pandemic-induced closures. In this article, we will explore what social campaigns are, the different types of social campaigns Feb 25, 2024 · Here are a few powerful social media campaign examples to spark your creativity. #WhatsYourName – Starbucks. 18. With a mission statement, specific objectives and an established timeline, you’ll be much more likely to follow through and keep your campaign on track. Aug 28, 2023 · Inspirational Examples of Powerful Social Campaigns. As illustrated by these 10 examples, social media campaigns are multifarious. What Is It? Red Bull didn’t start out using Instagram as its main social media source. Seat belts save, period. Apr 27, 2022 · Examples Of Creative Social Media Campaigns. From standing up for brand values to engaging users in creative participation, the key takeaway is clear: successful digital PR campaigns require creativity, a deep understanding of your audience, and a Apr 3, 2024 · Interactive Investor provided a set of KPIs, which Albert used to improve real-time PPC campaigns with demographic targeting, converting keywords, ad copy, campaign timings, and more. These campaigns not only reached millions of users but also made a significant impact on their respective brands' visibility and customer engagement. Throughout the campaign, the cosmetic company gave away free festival tickets to Pinterest users that created the best boards featuring festival looks. From campaigns like the most recent Gillette ad that combated the idea of 'toxic masculinity' to the polarising #bloodnormal campaign promoted by Libra - there's been no shortage of examples of social media marketing that's pushing the boundaries. In this section, we’ve rounded up six spectacular examples of viral marketing to inspire, delight, and entertain you. 25 Inspiring Rebranding Examples Whether you’re looking for inspiration for your own rebranding project—or just love a good before and after—these diverse brands strike the perfect balance by focusing their messaging, elevating their aesthetic, and creating a stronger brand experience at every level. Sounds exciting, right? Jan 20, 2022 · For example, here’s what the beginning of a defined campaign looks like in Sprout Social’s platform. Seek to solve for the customer every step of the way. 17. That is precisely where this guide comes into play! What Are the Types of Social Media Campaign? Jan 7, 2022 · Starbucks is always attempting to involve customers in their business. Post It Forward is a user-powered campaign launched by Tumblr in May 2015 to promote positivity and support within online communities. Now that we’ve set the scene, let’s jump into seven social media campaign examples and their For example, Shutterstock created its “Shutterstock Presents” channel on YouTube — which currently has over 26,000 subscribers — to showcase the artists who create the photos, illustrations and music consumers can find on the platform. As you’re creating your social media campaigns, keep these lessons in mind to make sure you’re not offending your audience or crossing the line into being insensitive towards a wider Jun 7, 2024 · Work with your social media team to build a campaign message that encourages participation and creativity among your audience. Apr 12, 2024 · In this article, we take you through how to launch a social media giveaway or contest and share 12 ideas that will help you connect with your audience and convert customers. Logitech: BS Detection Spoof Jun 10, 2024 · 6 Examples of Viral Social Media Marketing Campaigns Here are some of the most successful viral social media marketing campaigns in the past few years. So, here come some of the best and most striking public service campaigns, that have in a very clear and unique way succeeded in getting their messages through and making people look up. Netflix extended Halloween to Christmas Time to bolster its new series "Wednesday," a spin-off from “The Addams Family. Wildfire prevention The iconic Smokey the Bear is one example of a social marketing campaign aimed at wildfire prevention. Mar 25, 2021 · A recent tweet from Burger King UK that read "women belong in the kitchen" on International Women's Day left a bad taste in the mouth of social media users. Each campaign is a testament to a well-coordinated marketing effort, showcasing what can be achieved when a solid strategy is in place. A social media calendar template to record the dates you are going to publish your message on. This award winning campaign. 5. Best of all, Twitter is also celebrity-heavy, allowing you to interact with personalities who enjoy their fan base and often tweet back to fans. Here are 10 examples of when brands have taken a stand in campaigns. So, if you’re wondering how to create rockstar social media campaigns, we’ve got you covered. Healthcare, in particular, is a perfect candidate for telling uplifting success stories of patients who were saved by the care of a medical center. Dec 6, 2023 · One brand campaign that stands out is Airbnb. This campaign effectively utilized brand storytelling and incorporated social media metrics to engage their audience and achieve significant results. Now that you know what a social campaign is and how it can help you improve your business results, it’s time to talk about 10 successful social media campaigns that managed to generate amazing results while gaining the appreciation of audiences worldwide. When ads like these are used to spread the word about important and controversial social issues, it creates a winning combination of newfound awareness and Mar 21, 2022 · Brands use many platforms to run social media campaigns, such as: Facebook; Instagram; YouTube; Twitter; LinkedIn; Pinterest; Reddit; TikTok; Plus, most brands use multiple channels for their social media campaigns. 12 social media campaign examples Spotify Wrapped Facebook ad examples. It’s time to sell out on TikTok. Check out these stellar social media campaign examples to ramp up your social media marketing strategy: 4. 19. So whether your business is new to social media marketing, or a seasoned veteran, these campaigns can give you insight into running campaigns that consumers respond to. There are holiday emails, social media posts, and TV ads — oh, my. This sports apparel May 11, 2023 · Launched by Shelter in Birmingham, this campaign aimed to uncover the extent of the housing crisis in the country’s second city. Mar 9, 2024 · 7. The following are some proven and tested types of social media campaigns examples by expert marketing strategists. 7. Jul 8, 2021 · A more recent example is Rimmel’s 2018 campaign #IWillNotBeDeleted, which was aimed at addressing the problem of cyberbullying. From Gandhi’s passive resistance to LGBTIQ+ Pride, history holds great examples of grassroots campaigns that have gone on to change the world. By using eye-catching images or videos and incorporating a call-to-action, you can encourage people to visit your website to learn more or make a purchase. If your campaign involves multiple marketing channels, it’s wise to define how you’ll measure your campaign on each medium. Oct 30, 2021 · With a social media campaign, all you need is a plan and a few examples to motivate you. More recently, young people have been at the forefront of some of the most impressive environmental and social justice campaigns to shape our future. Jun 9, 2023 · A shared inbox can be useful for this; putting your social messages, emails, and chat threads into one place. Engage, Engage, Engage. What Is Paid Social? Paid social uses social media channels to display advertising content to a targeted audience interested in your product or service. 7 must-haves for successful social marketing campaigns. Research shows that donors who understand and are connected to a nonprofit’s mission have a higher likelihood of completing their donations and staying engaged beyond the single campaign. 12 social media campaign examples Spotify Wrapped Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2024. 12 social media campaign examples Spotify Wrapped Oct 17, 2020 · There are different social media campaigns ideas for different audiences on different platforms. Billboards and posters near campsites and tips on how to put out controlled fires properly are other methods. It takes a lot of nerve for a brand to admit they forked up, and that’s exactly what Kraft did. Tweet May 29, 2018 · In today’s world, social media can be a highly effective way to increase brand awareness and bring in customers -- but only if it’s used the right way. 4. 15. Nov 8, 2019 · With any social media campaign, behind-the-scenes content can show off your personality and broaden your content. A social media campaign is one of the best ways to promote your events. Dec 16, 2021 · We’ve done some research to showcase five successful campaigns that made waves across social media platforms. . Literally: let’s use TikTok marketing to boost sales for your brand. Twitter is now the social media center for customer support queries. Campaigns are defined by their objectives: winning a particular housing reform; overthrowing a dictator; convincing the city council to undo a repressive ordinance; or getting sweatshop multinationals to allow unionization in their factories. 8. Facebook ads are great for helping you showcase your products or services and building your brand. Lego’s Commitment to Sustainability. Craft your awareness campaign message. New York Presbyterian Hospital Campaign: Patient Stories. Mobile Marketing Campaign Types. A campaign content template to write and store every message you plan to send. If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that you want to capitalize on, or maybe you’re releasing a brand-new product, you will want to plan a social media marketing campaign to help spread the word. It is the second most popular company in terms of digital ad spend in the U. So when a brand can push through that with a truly unique, attention grabbing, and lively campaign, then it's a job well done for brand awareness and authentic engagement. All Social Media Campaigns Sep 20, 2017 · These are just two of the findings of a recent Aflac survey into the potential business impact of ethical commerce and corporate philanthropy. Other examples include Nobel Prize winner Lise Meitner and First Lady Edith Wilson. You can find some of these and other social media campaign templates scattered all over the internet. Social campaigns are an effective way for businesses to reach their target audience, build brand awareness, and increase customer engagement. This one for literacy. Mar 9, 2022 · Top 10 Successful Social Marketing Campaign Examples. Jan 15, 2021 · Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. Social media insights enable you to build out the five components of a strong campaign with ease and confidence. Feb 22, 2023 · All the campaigns and designs mentioned above are great examples of how hiring a creative marketing agency can help your brand’s campaign achieve great results. The campaign was to celebrate the launch of Dior's Forever Foundation, which is a range with 67 unique foundation shades. org. Instagram campaign examples. g. It’s called social media for a reason. 16. Feb 26, 2024 · These unique digital PR campaign examples illustrate the diverse ways in which brands can use digital platforms to achieve their PR objectives. In-depth breakdowns of what made these social media campaign examples successful in the first place (and major takeaways you can apply to your own social media marketing ). Feb 18, 2021 · The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. To truly grasp the power of social campaigns, it's worth exploring some of the most successful examples. Jun 24, 2024 · 2. The app’s Pregnancy mode has revolutionized the way women can access important info, offering digestible and super-engaging Instagram-style ‘stories’ – rather than the more usual articles – tailored to the exact stage of Jan 25, 2024 · Another 20 amazing social media marketing campaigns from Indian brands. . Brilliant Social Media Campaign Examples to Learn From 1. Through thoughtful design, digital media, and content creation, you’ll be able to effectively reach your target audience and consistently stay one step ahead of the competition. For most businesses today, storytelling is a boon for their branding. Join (or begin) a conversation on social media as a brand to show what you’re passionate about. Cheetos' Snap to Steal Snapchat Campaign Jun 13, 2024 · 9 social media goals [examples] The goals of social media marketing should always reflect your specific business needs. That said, brands shouldn’t use Jan 20, 2020 · In this example, Urban Decay built a social media campaign on Pinterest where users could submit their best recreations of makeup styles that they've seen at their favorite music festivals. Arrival Jan 5, 2024 · Learn from 17 examples of successful social media campaigns that stood out from the crowd and engaged customers. This staggering one liner. PowerlessQueen by NGO Project Nanhi Kali . Instead, consider live streaming certain parts of the event on social media. Jun 29, 2022 · The Boss PR campaign highlighted women like Katharine Johnson, the NASA mathematician responsible for the calculations that sent Apollo 11 to the moon. Jan 13, 2024 · Back in April 2016, Amnesty International launched a social media campaign designed to highlight the problem and inherent ridiculousness of homophobia. With that in mind, let’s take a look at some of the different mobile marketing campaign types and some of the most innovative mobile campaign examples that worked to reach and engage customers. 14. Beyond telling a story, the brand leveraged promotional activities in which people could participate. FareShare’s campaign, which resulted in extensive media coverage across the UK, generated an additional £200,000 of funding; enough to provide 400,000 meals for vulnerable children across the UK. This platform is one of the most popular social media networks for advertising. Social media has become an integral part of our daily lives, and businesses have been quick to leverage this powerful tool to engage with their audiences. Starbucks is a well-known coffee company that entered a collaborative social media campaign with Mermaids, a transgender and gender-diversity NGO. 12 social media campaign examples Spotify Wrapped Feb 3, 2023 · Social marketing examples centered on environmental causes can include: 1. Flo Health is the world’s most popular female health app. Over 300 million women have downloaded Flo, and 55 million use it on a monthly basis. For example, Starbucks’ “Tweet a Coffee” campaign was an excellent example of consumer engagement and brand recognition. ” Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. TikTok ads have the potential to reach over 945 million users aged 18+, and, in general, TikTok is one of the best social media channels out there for businesses to reach millennial and Gen Z investors. Under Armour: Rule Yourself. Sep 1, 2023 · Here are five examples of successful social media advocacy campaigns: Social Media Advocacy Campaign Example 1: Post It Forward. To make your social marketing campaigns as super-effective as our top 21 examples of social marketing, they must accomplish these 7 specific goals: 1. Social media marketing is a multi-channel strategy. Customers want to participate in their competitions, building engaging contests on social media. The Gold Winner for the Best Beauty Campaign at the 2020 Influencer Marketing Awards was Dior, who teamed with the influencer marketing agency, Buttermilk. 11. The campaign encouraged people to overcome prejudices and open their doors to those in need. Jul 3, 2024 · For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, and social mentions. Jul 20, 2023 · A social media budget is a document that specifies how much you plan to spend on social media over a specific time, e. Recycling Feb 13, 2024 · 2. By using an ad campaign on social media, you can increase brand awareness, drive website traffic, generate leads, and boost sales Nov 1, 2021 · Every year, as soon as Halloween is behind us, it seems like the floodgates open. Tip: In today’s climate, people want to know where your brand stands, for example, on environmental or social issues. Influencer outreach programs The success of this campaign approached a tough social matter and highlighted the brand values of Gillette. Jun 22, 2023 · Nonprofit Awareness Campaigns FAQ; Launching a Nonprofit Social Awareness Campaign: 7 Steps; Tips for a Successful Awareness Campaign Strategy; Top Nonprofit Awareness Campaign Examples; If you’re ready to spread the word about a cause that’s close to your heart, let’s dive in! Nonprofit Awareness Campaigns FAQ Jun 6, 2019 · 6 Corporate Social Responsibility Examples 1. A host of highly successful social media campaigns; Key Takeaways. Some social management tools, like the one in Marketing Hub, will even connect your social campaigns to your CRM, so you can keep track of visits and leads. Your awareness campaign should connect back to your overall charitable mission. Socal Media Campaign Examples. Lego: Extending across your audience’s interests Apr 13, 2020 · A well-rounded platform should give you the data you need before crafting your social campaigns, such as the themes, concerns, and images that are important to your audience. Creative Fashion Social Media Campaign Examples 1. Jan 25, 2024 · Social media marketing campaign example Planet Fitness is an excellent example of a company that effectively capitalized on the challenges posed by the COVID-19 pandemic and social media campaigns. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. Sep 19, 2023 · Inspiration can strike anywhere at any time, so with the help of experts we’ve curated a list of 23 impactful advertising campaign examples to help you understand what an ad campaign is, the types of campaigns you can create, and the elements you should include in a successful advertising campaign. Nike’s #Justdoit Campaign was built upon inspiring individuals to push their limits and achieve greatness. We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. Livestream events. Jul 3, 2023 · A paid social strategy could involve creating a social media campaign targeting users interested in similar products. Discover how Spotify, McDonald's, Dove, Apple, and more used creativity, trends, and social issues to boost their brand awareness and loyalty. 1. May 21, 2024 · The 5000 samples offered as incentives for pinners were lapped up within the first 5 days of the campaign. Facebook Social Media Campaign: Carlsberg It is, therefore, natural that this kind of power should and would be employed in making a statement and raising awareness on important social issues and causes. For example, say I was running my user-generated content (UGC) campaign on social media, email, and our blog. What are social media giveaways and contests? Before we jump into examples, let’s review what social media giveaways and contests are and why your brand should create one. Uniqlo The campaign focused on a real issue (lack of exercise among workers). But many goals can apply to almost any social media campaign. Exactly. Instagram Campaign Example #2: Red Bull. com, and Jordan News weekly to the users. Social media KPIs are values used by digital marketing and social media marketers to measure the performance of social media campaigns. 21. How can you create the Best Social Media Campaign. Do you want to increase engagement on your social media page? If so, holding an exciting contest is an excellent way to do it! 35 examples of the best social media campaign examples on the web. Some campaigns can even contribute to several goals at once. We’ll look closely into each campaign, what they did, and what made them so successful. Snickers Hold an exciting contest. 9. Pepsi’s New Visual Identity. A short video shot in a pet shop, it shows customers approaching the turtle tank and seeming very interested in the turtles – that is, until the store assistant reveals that they are gay. See a real-life example of a successful social campaign in Mar 1, 2024 · Here are 12 noteworthy social media campaign examples by companies ranging from small businesses to major brands, plus takeaways to implement for your own campaigns. We played this as children on our phones, now we are playing this with our lungs. 12 social media campaign examples Spotify Wrapped Jun 7, 2023 · 6 notable viral marketing campaigns examples in 2024. Jun 24, 2024 · 3. 12 social media campaign examples Spotify Wrapped Airbnb's #WeAccept campaign is an inspiring example of social activism through social media. Feb 1, 2024 · Wrapping Up: Inspiring Social Media Marketing Examples for 2024. Example 1: Dove's Campaign for Real Beauty Jul 5, 2024 · The Purpose of Social Media Advertising Campaigns. On the International Women’s Day last year, Nanhi Kali and WAT Consult, part of Dentsu Aegis Network has launched a social media campaign called “PowerlessQueen” with a core objective of raising donations for Project Nanhi Kali that helps to educate underprivileged girls Simultaneously, campaigns win solid victories for social justice. Campaigns have a goal. Aug 2, 2019 · 13. ny kd lv ql hs wv ym sw ux wa